Privacy Policy for Tu Dulce Bocado Bakery

Last updated: January, 2025

This Privacy Policy describes how Tu Dulce Bocado Bakery (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit our website at tudulcebocadobakery.com (the “Site”), place an order, communicate with us, or otherwise use our services (collectively, the “Services”).

By accessing and using our Services, you agree to the practices described in this policy. If you do not agree, please do not use our Services.

1. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, legal obligations, or for other operational reasons. The updated version will be posted on our Site with a revised “Last updated” date. We encourage you to review this policy periodically.

2. Information We Collect
We collect information that you provide directly to us, automatically through your use of our Services, and from third-party sources.

  • Information You Provide Directly:

    • Contact and Account Information: Name, email address, phone number, shipping/billing address, and account credentials when you make a purchase or create an account.

    • Order Information: Details about the products you order, any customizations for cakes or desserts (e.g., inscriptions, allergies), and payment information. Note: All payments are processed by Stripe, and we do not store your full credit card details on our servers.

    • Communications: Records of your communications with us, including messages sent through the Site, email, or social media regarding orders, reviews, or customer support.

    • Preferences: Your preferences for receiving marketing communications and product interests.

  • Information Collected Automatically:

    • Usage Data: We use cookies and similar technologies (e.g., pixels, log files) to collect information about your interaction with our Site. This includes your IP address, browser type, device information, pages you visit, and referring/exit pages. Our Site is built on WordPress and WooCommerce, which employ cookies to manage cart sessions and store preferences.

    • Analytics: We use tools like Google Analytics to help us understand how visitors use our Site.

  • Information from Third Parties:

    • Payment Processors: Stripe provides us with payment confirmation and basic billing details necessary to fulfill your order.

    • Service Providers: We may receive information from vendors who support our business, such as shipping carriers (e.g., UPS, USPS) providing shipping status updates.

3. How We Use Your Information
We use your information for the following business purposes:

  • To Fulfill Your Orders: Processing your payments, baking and preparing your goods, arranging for shipping, and providing you with order confirmations and invoices.

  • To Communicate With You: Responding to your inquiries, providing customer support, and sending you service-related messages (e.g., order status updates, security alerts).

  • For Marketing (with your consent): Sending you information about new products, promotional offers, and newsletters. You can opt-out of these communications at any time.

  • To Improve Our Services: Analyzing how our Services are used to improve our website, products, and customer experience.

  • For Security and Fraud Prevention: Protecting our Services, detecting and preventing fraud, and securing your account.

  • With Automated Technologies (AI): We may use automated tools and algorithms to analyze customer service interactions, product reviews, and order trends to improve our response times, product offerings, and overall customer experience. This analysis is based on aggregated and anonymized data where possible and is not used for automated decision-making that produces legal or similarly significant effects.

4. How We Share Your Information
We may share your information in the following limited circumstances:

  • Service Providers: We share information with third parties who perform services on our behalf, such as:

    • Payment Processing: Stripe accepts a variety of payment methods, including credit and debit cards (Visa, Mastercard, American Express, Discover, etc.), digital wallets (Apple Pay, Google Pay, PayPal), bank payments (ACH), and Buy Now, Pay Later solutions (Affirm, Afterpay).

    • Shipping and Fulfillment: Shipping carriers (USPS)

    • IT and Analytics: Website hosting, data analysis, and marketing service providers.

  • Legal Compliance and Safety: We may disclose information if required by law, to protect our rights, or to ensure the safety of our customers and the public.

  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the new owner.

We do not sell or rent your personal information to third-party data brokers for their independent marketing purposes.

5. Your Rights and Choices

  • Marketing Communications: You can unsubscribe from our marketing emails by clicking the “unsubscribe” link at the bottom of any email.

  • Cookies: Most web browsers allow you to manage your cookie preferences. Please note that blocking or deleting cookies may impact your user experience on our Site (e.g., your shopping cart may not be saved).

  • Access, Correction, and Deletion: Depending on your location, you may have the right to:

    • Access the personal information we hold about you.

    • Request correction of inaccurate information.

    • Request deletion of your personal information.

    • Request a portable copy of your data.

    • Object to or restrict certain processing.

To exercise any of these rights, please contact us using the details in the “Contact Us” section below. We will respond to your request in accordance with applicable law.

6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law (e.g., for tax, legal, accounting, or fraud prevention purposes).

7. Children’s Privacy
Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with information, please contact us to request its deletion.

8. International Data Transfers
Our business is primarily operated in the United States. If you are accessing our Site from outside the U.S., please be aware that your information will be transferred to and processed in the U.S., where data protection laws may differ from those in your country.

9. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

Tu Dulce Bocado Bakery
Email: hola@tudulcebocadobakery.com (or your preferred contact email)